Pinterest Content Ideas for Digital Marketers: What to Pin in 2025

 

Pinterest remains one of the most visually-driven and influential platforms for digital marketers, offering a unique way to drive traffic, increase brand awareness, and connect with potential customers. As we move into 2025, understanding the evolving trends and user preferences on Pinterest is essential to developing a successful content strategy. In this comprehensive guide, we'll explore some of the best Pinterest content ideas for digital marketers, focusing on what to pin to maximize engagement, drive traffic, and enhance brand visibility.

1. Video Pins: Engaging the Modern User

Why it Works:
Video pins have seen a significant rise in popularity, with Pinterest users increasingly engaging with dynamic content. These pins are eye-catching, informative, and highly shareable. In 2025, video content will continue to dominate, with more opportunities for marketers to showcase products, services, or even tutorials in short, engaging clips.

Pinterest Content Ideas for Video Pins:

• Product Demos: Show your products in action, giving a step-by-step demonstration on how to use them.

• Behind-the-Scenes: Share exclusive behind-the-scenes content like product development or office tours.

• Tutorials and How-Tos: Create value-driven content that helps users solve a problem or learn something new.

• Customer Testimonials: Feature customer reviews or testimonials in a video format to build trust and credibility.

Tip: Keep videos short, under 30 seconds, with a strong visual hook in the first few seconds to grab attention.

2. Infographics: Inform and Educate Your Audience

Why it Works:
Infographics are an excellent way to present complex information in a digestible format. They perform well on Pinterest due to their visual appeal and ease of sharing. With Pinterest users often looking for valuable, actionable information, infographics are a top choice for 2025.

Pinterest Content Ideas for Infographics:

• Step-by-Step Guides: Break down complicated topics or processes into easy-to-understand visual steps.

• Industry Trends: Share up-to-date statistics or trends relevant to your niche.

• Checklists: Create checklists that offer value to your audience, such as a content marketing checklist or a business growth roadmap.

• Comparisons: Design infographics that compare different products or services, helping users make informed decisions.

Tip: Use branded colors, fonts, and logos to maintain a consistent brand identity and make your content easily recognizable.

3. Seasonal Content and Holiday Pins

Why it Works:
Seasonal content continues to be highly engaging on Pinterest, especially as users often look for holiday inspiration, special promotions, or unique gift ideas. Marketers can tap into the holiday buzz by creating content tailored to specific times of the year, helping them stay relevant and visible.

Pinterest Content Ideas for Seasonal Pins:

• Holiday Gift Guides: Create holiday-specific gift guides featuring your products or affiliate products.

• Seasonal Promotions: Pin promotions or limited-time offers tied to specific holidays.

• Seasonal DIY Projects: Share seasonal DIYs related to your business, such as holiday decor, festive recipes, or special events.

• Countdowns: Use pins that count down to major holidays or product launches to create a sense of urgency.

Tip: Plan your seasonal content in advance and schedule posts ahead of time using Pinterest’s scheduling tools to ensure you don't miss key dates.

4. Pinterest Shopping Pins: Direct Shopping Opportunities

Why it Works:
With the continued growth of e-commerce, Pinterest Shopping Pins are a powerful tool for digital marketers to directly drive sales from the platform. These pins enable users to buy products directly through Pinterest, making the shopping experience seamless and intuitive.

Pinterest Content Ideas for Shopping Pins:

• Product Catalogs: Showcase a collection of related products (e.g., home office supplies, fitness gear) to entice users to shop.

• Product Launches: Pin your latest products with a direct link to purchase.

• Seasonal Sales: Pin your seasonal discounts or limited-time sales to attract shoppers looking for deals.

• Bundle Deals: Offer product bundles that give users added value (e.g., a skincare set or gift bundles).

Tip: Use high-quality images and clear product descriptions to make your Shopping Pins stand out and encourage users to click through.

5. Pinterest Carousel Pins: Tell a Story with Multiple Images

Why it Works:
Carousel Pins allow you to upload multiple images within a single pin, giving you the chance to tell a story, showcase a series of products, or share a step-by-step guide. This feature is perfect for digital marketers looking to provide more context around their offerings.

Pinterest Content Ideas for Carousel Pins:

• Product Features: Showcase a product’s unique features with multiple images, highlighting different angles or functionalities.

• Customer Journey: Walk users through the customer journey, from awareness to purchase.

• Event Highlights: Share highlights from a recent event, such as a webinar, conference, or live demo.

• Before and After: Use carousel pins to showcase transformations, whether it’s a home makeover or a skincare product’s effectiveness.

Tip: Make sure each image in the carousel is eye-catching and delivers a message on its own, even without context from the other images.

6. User-Generated Content and Testimonials

Why it Works:
User-generated content (UGC) builds trust and credibility with your audience. Pinterest is an excellent platform for repurposing UGC, whether it’s customer photos, videos, or reviews. In 2025, showcasing real experiences will continue to be an effective way to engage potential customers and build brand loyalty.

Pinterest Content Ideas for UGC:

• Customer Photos: Share high-quality images of your customers using your products in real-life settings.

• Review Pins: Create pins that feature glowing reviews from happy customers.

• Collaborations: Partner with influencers or other brands and pin collaborative content showcasing your product.

• Testimonials: Pin customer testimonials in graphic or video format to highlight the positive experiences of your customers.

Tip: Always ask for permission before reposting user-generated content, and credit the creator to maintain good relationships with your audience.

7. Pinterest Story Pins: Short, Interactive Content

Why it Works:
Story Pins, similar to Instagram or Facebook Stories, allow you to create a more immersive experience for your followers with a series of images or videos. These pins are ideal for marketers looking to engage users in a more interactive, transient way.

Pinterest Content Ideas for Story Pins:

• Step-by-Step Tutorials: Share a quick tutorial or DIY project in a visual, step-by-step format.

• Behind-the-Scenes: Offer an inside look into your business, product creation process, or day-to-day operations.

• Product Teasers: Use Story Pins to create anticipation for an upcoming product or launch.

• User Polls and Questions: Engage your audience by adding interactive elements like polls or questions.

Tip: Since Story Pins disappear after 24 hours, use them for time-sensitive offers, promotions, or limited-edition products.

8. Pinterest Guides: Curated, In-Depth Content

Why it Works:
Pinterest Guides, a feature introduced in 2021, allow you to create a collection of pins that lead users through a specific theme or topic. These curated collections are perfect for digital marketers looking to offer more in-depth content.

Pinterest Content Ideas for Guides:

• Complete Resource Guides: Curate guides that offer comprehensive resources on a topic relevant to your audience, such as “The Ultimate Guide to SEO in 2025.”

• Product Collections: Create a guide that showcases multiple products within a specific category or collection.

• Seasonal Inspiration: Curate a guide for seasonal inspiration, like a “Summer Home Decor Guide” or a “Back-to-School Fashion Guide.”

Tip: Make your guides highly informative and visually appealing, with a well-thought-out structure that keeps users engaged.

9. Niche and Trending Content: Stay Ahead of the Curve

Why it Works:
In 2025, staying ahead of Pinterest trends is crucial for digital marketers looking to capture attention. Niche content related to emerging trends or current events can help your brand stand out from the competition.

Pinterest Content Ideas for Trending Content:

• Emerging Industry Trends: Pin content that highlights the latest trends in your industry, whether it’s in technology, fashion, or lifestyle.

• Sustainable Living: Sustainability continues to be a trending topic, so pins related to eco-friendly products or green living ideas will resonate with Pinterest users.

• Tech and Innovation: Pins that showcase the latest tech gadgets, apps, or digital tools are likely to perform well.

Tip: Regularly check Pinterest Trends and the Explore tab to stay on top of trending topics and incorporate them into your content strategy.

10. Pinterest Ads: Boosting Your Reach with Paid Campaigns

Why it Works:
While organic growth on Pinterest is important, running Pinterest ads is an effective way to boost visibility, especially when targeting a specific demographic. Pinterest Ads allow you to promote your best-performing pins and increase your reach.

Pinterest Content Ideas for Ads:

• Promote Best-Selling Products: Invest in ads that showcase your most popular products or services.

• Offer Special Discounts: Use ads to promote limited-time offers or discounts.

• Drive Traffic to Landing Pages: Run ads that direct users to dedicated landing pages or blog posts for deeper engagement.

Tip: Experiment with different ad formats, including standard Pins, Video Pins, and Carousel Pins, to see which resonates most with your audience.